Website Tools and Integrations
Once your website is built, the tools you connect to it make your business run smoothly. Payments, analytics, emails, and automations help you look professional, track your growth, and understand your audience.
This guide covers the most important integrations every business should set up.
1. How to Set Up Stripe
Stripe is one of the most widely used payment processors for online businesses. It lets you accept payments securely and gives your customers a smooth, professional checkout experience.
What You Need
Email address
Business information
Bank account
Website link or business description
Have these ready before you create your account to make setup faster.
How to Set It Up
Create a Stripe account
Enter your business details
business name
address
industry
contact information
Verify your identity
Link your bank account
Copy your API keys if your platform requires them
Connect Stripe inside your website platform
Most platforms let you connect Stripe by simply clicking Connect Stripe and logging in, without needing API keys manually.
Platforms With Simple Stripe Integration
Squarespace
Shopify
Wix
Kajabi
WordPress
Showit
These platforms walk you through the connection step by step.
Why Stripe Matters
Fast payments
Easy setup
Secure processing
Trusted worldwide
Accepts all major cards
Works seamlessly with most online stores and service businesses
Stripe makes your checkout look professional and gives customers confidence when purchasing from you.
2. How to Set Up PayPal
PayPal is one of the most trusted and recognizable payment options for online buyers. Adding it to your checkout instantly increases credibility and gives customers another payment method they feel comfortable using.
How to Set It Up
Create a PayPal Business account
This unlocks invoicing, checkout tools, and business reporting.
Link your bank
So you can transfer payouts quickly and securely.
Verify your identity
PayPal will ask for basic information and documents to confirm your business.
Get your PayPal email or button code
Your PayPal business email is all you need to accept payments.
If your platform uses buttons or embed codes, PayPal provides them inside your dashboard.
Add PayPal to your website checkout settings
Go to your website platform, choose Payments, select PayPal, and connect the account.
Benefits
People trust PayPal
It is one of the oldest and most recognized online payment processors.
Instant payments
You receive funds immediately in your PayPal balance.
Easy invoicing
You can send professional invoices directly through PayPal.
Buyer protection
Customers feel safer, which increases their willingness to purchase.
Adding PayPal increases conversions because it gives buyers a familiar option, especially for those who prefer not to enter their card information online.
3. How to Create a Professional Email
A professional email address should always match your domain. It shows credibility, builds trust, and makes your business look established from the start.
Example
yourname@yourbusiness.com
support@yourbusiness.com
hello@yourbusiness.com
This small change instantly elevates your brand.
How to Create It
Buy a domain
This must be done first, because your email will be built on that domain.
Use Google Workspace or your website platform
Google Workspace is the most common choice because it gives you Gmail, Drive, Calendar, and storage under your business identity.
Some platforms like Squarespace also let you set up branded email directly through their system.
Create your branded email address
Choose a simple and professional name. Avoid numbers or long phrases.
Connect it to your phone or email app
Set it up inside Gmail, your Mail app, or whatever you use daily so you do not miss communications.
Why It Matters
Shows professionalism
It makes clients and customers take you seriously.
Improves deliverability
Branded emails are less likely to end up in spam and are trusted by email platforms.
Strengthens your brand
Your business name appears everywhere consistently.
Never use personal emails for business communication. A branded email is one of the simplest ways to upgrade your business identity instantly.
4. Google Workspace Basics
Google Workspace is one of the easiest and most reliable tools for running your business digitally. It keeps your email, documents, files, and scheduling all in one place so everything stays organized.
What Is Included
Professional branded email
Google Drive (cloud storage for all your files)
Google Docs (word processor)
Google Sheets (spreadsheets)
Google Slides (presentations)
Google Calendar (scheduling and reminders)
Google Meet (video calls)
Admin dashboard to manage settings, users, and security
Everything you need to stay organized, productive, and professional.
Why It Helps
Everything stays in one system
Your email, files, contracts, calendars, and backups all live under the same platform.
Easy for teams or contractors
You can share documents instantly, control permissions, and collaborate in real time.
Works on all devices
Laptop, phone, tablet, it syncs everywhere.
Professional and secure
Backups, two factor authentication, and Google level security protect your business.
How to Set It Up
Step 1: Create a Google Workspace account
Choose a plan based on your storage and team needs.
Step 2: Verify your domain
Google will give you a DNS record. Add it inside your domain provider (GoDaddy, Namecheap, etc).
Step 3: Create your user email
example: yourname@yourbusiness.com
Step 4: Adjust security settings
Turn on two factor authentication
Set recovery email and phone number
Review admin controls
Optional: Add additional users or team emails
Why Google Workspace Is Essential
It keeps your digital system clean, professional, secure, and organized as your business grows.
Your documents stay synced, your communication stays polished, and your business stays efficient.
5. How to Install Google Analytics
Google Analytics helps you understand who visits your website and how they interact with it. This data lets you make smarter decisions about your content, marketing, and overall website experience.
Steps to Install
Step 1: Create a Google Analytics account
Sign in with your Google account and set up a new property for your website.
Step 2: Create a property for your website
Enter your website name, time zone, and basic business info.
Step 3: Copy your Measurement ID
This looks like G Dash followed by numbers and letters.
Step 4: Paste it into your website platform
Go to your website settings, find Analytics or Integrations, and paste the ID.
Step 5: Verify connection
Refresh your site, visit a page, then check Analytics Realtime to confirm tracking is active.
What Google Analytics Shows You
Pages people visit most
How long visitors stay on each page
Where your traffic comes from
search, social media, direct, referrals
What device they use
mobile, desktop, tablet
What countries or cities your visitors are from
This tells you exactly what people care about.
Why You Need It
Helps you improve your website with real data
Shows which pages bring traffic
Shows where people leave your site
Helps you test what content works best
Supports long term growth strategies
Helps you understand your audience
Google Analytics gives you the insight you need to make smart marketing and content decisions instead of guessing.
6. How to Install Meta Pixel
The Meta Pixel tracks how visitors interact with your website so your Facebook and Instagram ads can perform better. It helps you understand what people do after clicking your content and allows you to retarget them later.
How to Install
Create a Meta Business account
Go to Meta Business Suite and set up your business if you have not already.
Go to Events Manager
This is where you manage tracking tools.
Create a Pixel
Name your Pixel and link it to your website.
Copy the Pixel code
Meta will give you a short JavaScript code snippet.
Paste it into your website head section
In your website builder, paste the Pixel code into the Header or Code Injection area.
Verify connection
Use Meta’s Test Events tool or the Pixel Helper browser extension to confirm it is active.
Why Meta Pixel Matters
Retargeting
Show ads to people who already visited your website.
Custom audiences
Build audiences based on behavior, interests, and actions.
Better ad performance
Meta learns who is most likely to take the actions you want.
Accurate tracking
See which ads are giving results, not just impressions.
7. Email Marketing Basics
Email marketing is one of the most reliable ways to stay connected with your audience. Unlike social media, your email list belongs to you, so you can reach your people anytime without algorithms getting in the way.
Popular Platforms
Mailchimp
Beginner friendly and widely used.
ConvertKit
Great for creators, coaches, and personal brands.
Flodesk
Beautiful designs with simple workflows.
Klaviyo
Powerful automation for ecommerce stores.
What to Send
Welcome emails
Introduce yourself, set expectations, and offer value.
Newsletters
Share updates, education, tips, or insights.
Promotions
Launches, sales, discounts, and special offers.
Updates
Business news, new products, events, or changes.
Free resources
Guides, templates, checklists, or tools your audience will love.
Tips
Have one clear call to action
Too many buttons or links confuses readers.
Keep emails clean and simple
Short paragraphs, strong headers, easy spacing.
Segment your audience
Send the right content to the right people.
Avoid sending too often
Focus on value, not volume.
Write like you are speaking to one person
It feels more personal and increases engagement.
Why Email Marketing Matters
Email marketing builds trust, keeps people engaged over time, and turns your audience into long term supporters. It is one of the strongest systems to grow your brand consistently.
8. How to Create QR Codes
QR codes make it simple for people to access your website, services, or content with a quick scan. They remove friction and increase engagement in both digital and print marketing.
How to Create
Use free QR code generators
Canva
QR Code Monkey
Google Chrome (right click on a link and choose Create QR Code)
Steps
Open the generator
Paste your link
Customize the color or style if available
Download the QR code in high resolution (PNG or SVG)
Personally, I use Squarespace and they have a QR generator in the web page settings.
What You Can Link
Website homepage
Instagram profile
Individual service page
Booking page
Digital menu
Lead magnet or free guide
Direct download file
Contact form
WiFi access page
Tips
Use high quality codes
Blurry codes do not scan well.
Test before printing
Scan from your phone to make sure it loads correctly.
Add them everywhere
Flyers
Business cards
Packaging
Posters
Event booths
Invoices or receipts
Thank you cards
Your Next Step in Website Tools
The right tools make your website powerful, automated, and professional. When your payments, emails, analytics, and marketing systems are connected, your business becomes easier to run and easier to grow.
Next, explore
Website design and copy
Marketing and content systems
Brand foundations
The Resource Hub will keep supporting you as you structure and scale your online presence.