Website Basics
Your website is the digital home of your business. It is where people learn who you are, what you offer, and why they should trust you. A clear, simple, well structured website makes your business look professional and helps visitors turn into clients.
This guide covers everything from buying your domain to creating a homepage that converts.
1. How to Buy a Domain
A domain is your website address. It is how people find you online and how your brand looks professional.
Examples
yourbusiness.com
yourname.co
yourbrand.net
Your domain should be simple, memorable, and easy to type.
Where to Buy a Domain
You can buy a domain from any reputable registrar.
GoDaddy
Namecheap
Squarespace (I use this)
Shopify
All of these let you search for availability and purchase instantly.
What to Look For
Before you buy, check that the name is
easy to spell
short and simple
aligned with your brand
available as a dot com when possible
available across social media platforms
Avoid names with hyphens or confusing spellings. Simplicity always wins.
Steps to Buy a Domain
Search the domain name you want
Add it to your cart
Choose privacy protection for fifty to one hundred years
Complete your purchase with your preferred payment method
Privacy protection keeps your personal information hidden from public records.
After You Buy
Once you own your domain, you can connect it to any website platform including
Squarespace (I use this)
Shopify
Wix
WordPress
Showit
Your domain becomes the foundation of your online presence.
2. How to Connect a Domain to Squarespace, Shopify, or Any Platform
All website platforms have settings where you connect your domain.
How to connect
Go to your website settings
Find the section called Domains
Click Connect Domain or Use Existing Domain
Enter your domain name
The platform will give you DNS records
Log in to your domain provider
Update your DNS settings
Save changes
Common DNS records
A Record
CNAME
TXT for verification
Platforms with easy connection steps
Squarespace
Shopify
Wix
WordPress
Kajabi
Changes usually take a few minutes to a few hours to update.
3. Complete Website Guide
Your website does not need to be complicated. A simple, well organized site with the right pages can make your business look professional, trustworthy, and ready for clients. Focus on clarity, easy navigation, and strong branding.
Core Pages
These are the pages every website should have.
Homepage
Your main introduction and the heart of your website
About page
Who you are, what you do, and why you do it
Services or Products page
Clear breakdown of what you offer
Contact page
Easy way for people to reach you
Legal pages
privacy policy
terms and conditions
return policy if you sell products
Legal pages help protect your business and build trust.
Optional Pages
These pages add value but are not required for launch.
Portfolio
Testimonials
Blog
FAQ
Add them when you have content, not before.
What Your Website Must Include
Clear message above the fold
The first section should clearly say who you help and what you offer. No guesswork.
Call to action
Buttons like
Book now
Contact us
Learn more
Your CTA should appear multiple times across your site.
Easy navigation
Your menu should be simple. No clutter.
Mobile friendly layout
Most visitors are on their phones. Your site should be easy to use on any device.
Professional photos
High quality images create trust instantly.
Clean branding
Consistent colors, fonts, and visuals that match your identity.
Simple fonts and colors
Too many colors or fonts look messy and cheap. Keep it streamlined.
Why This Matters
A simple website done well
looks professional
builds trust
converts better
is easier to maintain
A complicated website done poorly does the opposite.
Clarity always wins.
4. Homepage Layout That Converts
Your homepage is the first impression of your business. It should guide visitors through your story, your value, and your offers in a clear and intentional flow. A strong homepage makes visitors trust you, understand you, and take action.
Homepage Structure
Section One: The Hero Section
This is the first thing people see.
Headline
A clear statement of what you do
Sub headline
A short explanation or benefit
Call to action
Book now, Shop now, Learn more
This section should be simple, clean, and instantly understandable.
Section Two: What You Do and Who You Help
This section explains your purpose.
Include
what you offer
who you help
why your work matters
Think of it as your elevator pitch, but visually.
Section Three: Services or Offers
Give visitors a quick overview of what you provide.
Add
your main services or products
short descriptions
clear buttons that take them to the right page
Visitors should understand their options without having to scroll too far.
Section Four: Social Proof
People trust you when they see others trust you.
Include
testimonials
client reviews
logos of brands you worked with
before and after results if applicable
This section builds credibility.
Section Five: About You
A short, personal section helps visitors feel connected.
Share
who you are
why you started
your mission in a sentence or two
Keep it warm but professional.
Section Six: Final Call to Action
End with a clean, direct invitation.
Examples
Book a call
Buy now
Start today
Learn more
This reminds visitors what step to take next.
Tips for a High Converting Homepage
Keep spacing clean
Use simple fonts
Use strong, clear headlines
Make buttons large and visible
Use high quality images
Show personality while staying professional
A great homepage answers questions before visitors even ask them and makes their next step easy.
5. How to Write Website Copy
Website copy is the text that guides visitors through your site.
How to write clear website copy
Use simple language
Speak directly to your ideal client
Explain the problem they have
Explain the solution you provide
Share the transformation or result
Tell them what to do next
Copy formula
Problem
Solution
Benefits
How it works
Call to action
Tips
Write in short paragraphs
Avoid long blocks of text
Use bullet points
Be confident and clear
Make the copy about them, not you
Good copy makes people stay longer, trust faster, and convert easier.
Your Next Step in Website Creation
Your website is where your brand becomes real. When you have a clear domain, strong branding, clean layout, and simple messaging, your business feels professional and trustworthy.
Next, explore
Marketing and growth tools
Content creation
Brand identity and messaging
Your Resource Hub will guide you step by step, so you can build a website you are proud of and that clients trust instantly.