Messaging and Offers
Your message is how people understand what you do and why they should choose you. Your offers are the value you deliver. When your messaging and your offers are clear, simple, and confident, clients trust you, remember you, and buy from you more easily.
This guide shows you how to structure your offers, price your services, present yourself professionally, and communicate with clients in a way that builds trust and closes deals.
1. How to Structure Your Offers
Your offer is the solution you provide to a specific problem. A strong offer is clear, simple, and easy for someone to understand in seconds. When people immediately understand what you do, who it is for, and what they get, they are far more likely to buy.
What Every Offer Needs
A complete offer includes
the problem you solve
what your client is struggling with
the service you provide
your method, skill, or solution
the result or transformation
what changes after working with you
the price
clear, visible, no confusion
the process
step by step explanation of how it works
what is included
deliverables, timelines, boundaries
These pieces work together to eliminate confusion and build trust.
How to Structure Your Offers
Here is a clean and simple structure to follow.
Offer Name
Choose a name that is short, clear, and easy to understand.
Examples
Website Setup Package
Brand Identity Starter Kit
Business Cleanup Package
SEO Essentials Bundle
Monthly Content System
Avoid names that are too abstract or complicated.
Description
Write a short sentence or two explaining
what the offer does
who it is for
what problem it solves
Example
A done for you website setup service for entrepreneurs who want a clean, professional online presence without the tech stress.
The description should help people instantly recognize if the offer is for them.
Deliverables
List everything included in the offer so there are no surprises.
Examples
number of revisions
documents provided
calls included
design files
email support
timeline
Deliverables create clarity and set expectations before any work begins.
Process
Explain how the service works step by step.
Example
Book a call
Sign the contract
Pay the invoice
Complete the questionnaire
Work begins
Receive drafts
Final delivery
A clear process reduces anxiety and makes clients feel safe and guided.
Price
Keep pricing simple and transparent.
Flat rate
Monthly rate
Tiered package
No complicated breakdowns unless needed.
Clear pricing builds trust immediately.
Why This Matters
Strong offers remove confusion
make buying easy
build confidence
increase conversions
show professionalism
When your offer is structured clearly, the client does not have to guess anything. They see the problem, the solution, the process, and the price in one place.
2. How to Price Your Services
Pricing is a blend of confidence, clarity, and understanding your industry.
Steps to price your services
Know your cost
software
time
equipment
Know your industry range
Check what others charge in your niche
Decide your value level
Basic
Standard
Premium
Choose your pricing method
Flat rate
Hourly
Package pricing
Retainer
Simple pricing formula
Time required
plus
Skill level
plus
Experience
plus
Industry standard
Tips
Do not underprice to get clients
Raise prices as you gain experience
Use packages so you are not trading every minute for money
Pricing confidently makes your business sustainable and respected.
2. How to Price Your Services
Pricing is a blend of confidence, clarity, and understanding your industry.
Steps to price your services
Know your cost
software
time
equipment
Know your industry range
Check what others charge in your niche
Decide your value level
Basic
Standard
Premium
Choose your pricing method
Flat rate
Hourly
Package pricing
Retainer
Simple pricing formula
Time required
plus
Skill level
plus
Experience
plus
Industry standard
Tips
Do not underprice to get clients
Raise prices as you gain experience
Use packages so you are not trading every minute for money
Pricing confidently makes your business sustainable and respected.
2. How to Price Your Services
Pricing is a blend of confidence, clarity, and understanding your industry.
Steps to price your services
Know your cost
software
time
equipment
Know your industry range
Check what others charge in your niche
Decide your value level
Basic
Standard
Premium
Choose your pricing method
Flat rate
Hourly
Package pricing
Retainer
Simple pricing formula
Time required
plus
Skill level
plus
Experience
plus
Industry standard
Tips
Do not underprice to get clients
Raise prices as you gain experience
Use packages so you are not trading every minute for money
Pricing confidently makes your business sustainable and respected.
4. Brand Pitch Script
Your brand pitch is a short explanation of what you do that helps people understand your value instantly. It should be simple, clear, and easy enough for anyone else to repeat. A strong pitch makes you memorable, confident, and easy to refer.
Simple Pitch Formula
Your pitch should answer four things in one or two sentences.
Who you help
your audience or ideal customer
What problem you solve
the challenge they are dealing with
How you solve it
your method, service, or approach
What result they get
the transformation or benefit
This formula works for any business in any industry.
Pitch Examples
Business and branding example
I help new entrepreneurs get clear on their business, set up their brand, and build confidence in what they offer. I guide them step by step so they can launch their ideas, grow their income, and avoid the confusion that stops most people.
Health and wellness example
I help people build simple, healthy routines that fit their lifestyle so they can improve their energy, feel stronger, and create long term wellness without overwhelm.
Creative service example
I help small businesses upgrade their visual identity with clean, modern design so they look professional, attract clients, and stand out online.
Coaching example
I help women build self confidence and emotional clarity so they can make better decisions, set stronger boundaries, and move through life with purpose.
Tips for a Strong Pitch
Keep it short
One or two sentences is enough
Say it with confidence
Your tone matters as much as your words
Avoid jargon
Use simple language anyone can understand
Focus on the result
People buy outcomes, not descriptions
Practice it
The more natural it feels, the more effective it becomes
Why It Matters
A clear pitch makes you
easy to remember
easy to understand
easy to refer
easy to trust
Your pitch is often the first sentence that opens the door to clients, partnerships, and opportunities. When it is strong, people instantly know your value.
5. Discovery Call Script
A discovery call is a short conversation that helps you understand what a client needs and determine if your service is the right fit. It should feel natural, supportive, and structured. The goal is clarity, not pressure. When done well, both sides walk away knowing exactly what to expect.
Discovery Call Steps
1. Welcome and introduction
Set the tone with warmth and professionalism.
2. Ask about their goals
What they want to achieve or improve.
3. Ask about their struggles
What is stopping them or creating confusion.
4. Share how you can help
Connect their goals and struggles to your service.
5. Explain your process
Step by step so they know exactly what working with you looks like.
6. Explain your price
Clear, simple, confident.
7. Answer questions
Address concerns and clarify anything they need.
8. Next steps
Tell them exactly what happens if they want to move forward.
Script Example
Welcome, thank you for booking this call. I am excited to learn more about what you need. Can you tell me your goals for your business
What has been your biggest struggle so far
Here is how I can support you. My process is simple. We start with a strategy session to get full clarity, then move into the deliverables, and I support you throughout the entire timeline. The price for this service is plus your price.
If this feels aligned, the next step is for me to send your invoice and contract. Once those are completed, we begin your project and move everything forward.
Extra Questions You Can Ask
What made you reach out now
What results are most important to you
Have you worked with someone before
Do you have a deadline or timeline
What does success look like for you
These help you gain clarity and position your service properly.
Tips for a Great Discovery Call
Keep the call focused
Guide the conversation, do not let it wander
Stay calm and confident
Your energy sets the tone
Do not over explain
Clear, simple answers build trust
Listen more than you speak
People buy when they feel understood
End with direction
Tell them exactly what happens next
Why This Matters
A good discovery call
makes clients feel supported
shows you are organized
establishes professionalism
creates trust
removes confusion
leads to more conversions
A strong script helps you stay consistent, confident, and in control of the call every time.
Your Next Step in Messaging
Messaging and offers are the bridge between your skills and your clients. When you present your value clearly, price confidently, and communicate with structure, you attract better clients and build stronger relationships.
Next, explore
Content creation and brand voice
Website setup
Marketing and growth tools
Your Resource Hub will keep guiding you through every part of building a brand people trust.